ING Wholesale Banking embarked on research in 2014 to evaluate how to empower customers, anytime, anywhere. The team found that ING's 'on the ground' presence in over 40 countries is one of their core strengths. But the challenge was that employees felt inadequately informed about ING's business capabilities in specific countries. This information gap hampered account managers from optimally leveraging the international network.
The goal was to enable ING WB's employees to leverage their network capabilities and sector expertise to help clients stay a step ahead, wherever their global footprint may take them.
The result? TeamUpTo! A program designed by Future Positive that led to 43% improvement in cross-selling and network share ratio.
Discover how ING WB leveraged its global network through enhanced digital engagement. Watch the recap video or download the case study to learn more.
Improving Collaboration and Network Share Ratio with 'TeamUpTo'
Discover how ING WB leveraged its global network with "TeamUpTo".
Partnering for Success
“We found a winning combination when we brought Future Positive together with the vision of ING's marketing experts, resulting in a collaboration that improved network share rates and employee engagement.” — V. Verhoeff, Head of Marketing, ING Wholesale Banking Europe