FuturePositive
    People & Transformation

    What’s your next bold change?

    People and AI powering change. I help leaders break silos, build capability, and make change stick.

    A team building with AI togetherWorking paper No. 01 2026

    The Adaptability Tax of AI Transformation →

    AI ends adoption as usual

    For over two decades, I’ve been at the heart of centrally managed transformation: leadership defines strategy, consultants design playbooks, employees adopt. AI has changed that model. I help leaders go beyond the frameworks and playbooks. Shoulder to shoulder with your people. Building with AI. Backed by research.

    Research

    AI’s savings come with a tax.

    For twenty years, almost every transformation I worked on built capability. AI is the first that spends it.

    Roll it out the usual way, and the tax comes due in three stages:

    1. 01AI removes the first rung of the career ladder.
    2. 02The time to build an expert nearly doubles, from 5 to 9 years.
    3. 03The organisation loses its ability to adapt.
    Download the paper →
    About Ina

    Ina Catrinescu

    I partner with leaders who are energised by the same things I am: change that’s everywhere, all at once, and the courage to move first.

    Ina Catrinescu
    Client cases

    Clients I’ve worked with.

    12 frameworks

    Thousands of organisations have used these frameworks.

    And though they were made by many amazing teams at many companies, each speaks its own language. Leaders are forced to choose between competing advice, resulting in fragmented AI initiatives that don’t scale.

    I deconstructed twelve of the world’s leading frameworks into 111 standardised levers, scored them on five principles, and mapped how they depend on each other.

    The Atlas is the open map for AI transformation: it shows you not just which levers to pull, but which come first.

    About the Atlas
    The Future Positive Atlas: connected ideas across a globe
    Interactive navigator

    The Future Positive Atlas

    A shortcut to clarity in a noisy world, the Atlas maps the ideas, frameworks, and levers reshaping how organisations adopt AI. Navigate 12 global frameworks and 111 transformation levers on one map.

    Open the Atlas